Kateryna Odarchenko Releases The Game of Campaigns — A Practical Guide to Winning Political Campaigns in the 21st Century

Washington, D.C. — International political strategist and author Kateryna Odarchenko announces the global release of her new book, The Game of Campaigns. Available now on Amazon in both print and digital editions (link here), the book offers readers a comprehensive roadmap to understanding and managing successful political campaigns in today’s fast-changing democratic environment.

Drawing on her extensive international experience across the U.S., Europe, Israel, and the post-Soviet region, Odarchenko provides practical tools, strategic frameworks, and real-world case studies from dozens of victorious and crisis-managed campaigns. The book is designed for candidates, campaign managers, consultants, civic activists, journalists, and students of political science and public relations, as well as anyone interested in the inner workings of elections and political communication.

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Key highlights of The Game of Campaigns include:

1. Actionable strategies for campaign planning and management
2. Tools for building political brands and messages
3. Insights into voter behavior, media engagement, and digital campaigning
4. Case studies from successful campaigns in the U.S., Europe, and beyond
5. Reflections on the ethical dilemmas of modern political practice

“Campaigns today are not just about winning elections — they are about shaping democratic societies,” said Kateryna Odarchenko. “With this book, I want to equip candidates, strategists, and engaged citizens with tools to build smarter, more responsible campaigns that truly connect with people.”

The book is complemented by an educational YouTube series and will be followed by live lectures and interactive discussions with the author, offering readers and practitioners the opportunity to dive deeper into the book’s concepts and case studies.

About the Author

Kateryna Odarchenko is an international political strategist, writer, and lecturer with more than 15 years of experience in campaign management and democratic development. She is a Partner at SIC Group USA LLC and the Founder of the Institute for Democracy and Development “PolitA.”

Her expertise has been featured in leading outlets such as The Washington Post, ABC News, Fox, USA Today, Yahoo News, MarketWatch, and others, reaching an audience of more than 150 million. She has managed over 30 election victories, 50 anti-crisis campaigns, and 100+ reputation projects across the U.S., Eastern Europe, Central Asia, and Israel. Odarchenko is also the organizer of the International Government Relations Forum and the International Campaign Management Forum, bringing together public affairs professionals from more than 12 countries annually since 2013.

With over 50,000 followers across social media, Kateryna continues to share insights on political communication, advocacy, and campaign management, inspiring professionals and students worldwide.

The Game of Campaigns is available worldwide in paperback and Kindle editions on Amazon.

Media Contact

SIC Group USA LLC
Email: info@sic-group.us
Website: https://sic-group.us/

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